I've built brand identities for institutions and companies that needed more than aesthetics — they needed a system their teams could actually inherit and use. I bring strategic rigor to the front of every project, and an AI-augmented process to the execution: faster delivery without the output looking like it was rushed.
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From brief to visual system using Claude + Adobe Firefly — showing how AI accelerates exploration while human judgment drives every decision.
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AI Workflow
Event Branding · Healthcare
CPMC Year-End Campaign
Branding · Illustration · Education
STEP — Teacher Placement App
I'm Catherine Sun — a brand designer with 4+ years building identity systems for retail, healthcare, and nonprofit organizations across the US and Taiwan.
My work lives at the intersection of visual craft and strategic thinking. I don't just design logos — I build the visual language that allows brands to communicate consistently at scale, across channels and contexts.
Currently exploring AI-augmented design workflows and how emerging tools can accelerate brand discovery without replacing the judgment that makes design meaningful.
Craft
Process
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