I build brands end-to-end, from strategy and identity to art direction, for retail, healthcare, and nonprofit clients across the US and Taiwan. 300+ products shipped; the systems I design still run without me. My AI-augmented workflow compresses weeks of exploration into days, with the craft intact.
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From brand strategy to app UX to the self-built site at dovae.co: one complete arc, executed at AI speed and kept honest by real psychology.
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Creative direction for one of the US's largest specialty greeting card retailers: 300+ products launched, 515 SKUs in a single year, and new consumer segments that reshaped product strategy.
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Event Branding · Healthcare
CPMC Year-End Campaign
Branding · Illustration · Education
STEP · Teacher Placement
Brand & IP Design · Education
Art Chiiku アート知育
Branding
Chotto Motto
UX / UI · Product
Settled · Bill-Splitting App
I'm Catherine Sun, a brand designer with 9+ years building identity systems for retail, healthcare, and nonprofit organizations across the US and Taiwan.
My work lives at the intersection of visual craft and strategic thinking. I don't just design logos. I build the visual language that allows brands to communicate consistently at scale, across channels and contexts.
Currently exploring AI-augmented design workflows and how emerging tools can accelerate brand discovery without replacing the judgment that makes design meaningful.
Craft
Process
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