Born in Texas, raised in Taiwan, and now based in San Francisco, I bring a global perspective to design and product. Over the past 9+ years, I’ve led dozens of initiatives, translating ideas and emotions into experiences ranging from interactive digital products to scalable design systems and consumer goods.
Currently, I work as a freelance Product Designer, partnering with brands and startups to shape digital experiences and bring new ideas to life. Beyond execution, I proactively initiate and drive projects end-to-end, from early concept and user research, to 0→1 prototyping, to launching and scaling solutions. My track record spans product design, brand identity, campaign direction, and experiential programs that connect brands with communities.
Outside of titles, I’m someone who loves life, moves quickly from ideas to action, and finds joy in bringing people together—whether it’s prototyping a new feature, shaping a lifestyle brand, or even planning a memorable gathering with friends. My approach blends empathy, curiosity, and execution, turning both big visions and small everyday ideas into reality.
Specialties
Product Design & UX Strategy
Cross-Functional Collaboration & Execution
Product Roadmapping & 0→1 Initiatives
Art Direction & Brand Identity
UX Research & Systems Thinking
Emotion-Driven Design for Digital + Physical
Cross-Cultural Storytelling
Let’s build something both beautiful and useful.