I build the visual language that lets brands speak consistently at scale.

Catherine Sun, Brand Designer & Art Director

I'm Catherine Sun, a brand designer and art director with 4+ years building identity systems for retail, healthcare, and nonprofit organizations across the US and Taiwan.

My work lives at the intersection of visual craft and strategic thinking. I don't just design logos. I build systems teams can inherit, use, and keep. And I run an AI-augmented workflow that compresses weeks of exploration into days, without replacing the judgment that makes design meaningful.

Experience

3 yrs 8 mos Papyrus Art Direction · Brand Strategy: 300+ products launched for one of the US's largest specialty greeting card retailers
3 yrs 4 mos Kai Ming Inc Brand Design · Visual Design · PM: end-to-end rebrand and multilingual web redesign for a federally-funded SF preschool
6 mos Kindness Consulting Center Brand Strategist · Creative Director: full brand system for a new counseling center in Taiwan
2019–Present Illustration Practice Illustrator: personal practice applied to calendars, covers, and products

Capabilities

Craft

  • Brand Identity
  • Art Direction
  • Visual Systems
  • Packaging Design
  • Web Design
  • Illustration

Process

  • Brand Strategy
  • AI-Augmented Workflow
  • Project Management
  • Design Handoff
  • User Research

Tools

  • Figma
  • Adobe Creative Suite
  • Claude
  • Adobe Firefly
  • Midjourney

Open to brand design and art direction roles.

thecatherinesun@gmail.com LinkedIn Instagram