The Challenge

Plenty of tools. Nothing that completes the loop.

The market is flooded with fragmented emotional tools: mood trackers, affirmation apps, printable worksheets. Almost none help you actually complete an emotional experience: prepare for a therapy session, then capture what you notice afterward. And for high-functioning women who look fine but feel frayed, the options are either too clinical (heavy, stigmatizing) or too fluffy (affirmations that don't work). I set out to build the tool I couldn't find.

The Approach · Brand System

A sequence you can walk, not a mood you're stuck in

I built dovae on one belief: regulating emotion is a sequence you can walk, not a mood you're stuck in. That logic, name what you feel, allow it, settle your body, choose your next move, became the spine of the whole brand, so every product has a clear job.

The visual system pairs Bricolage Grotesque (expressive, humanist) with Hanken Grotesk (calm, clear), over a warm, openhearted palette, the deliberate opposite of clinical white-and-blue. It's designed to feel beautiful and trustworthy: the credibility comes from real frameworks and a licensed-therapist review, not a clinical costume.

Evidence-based emotional tools, beautifully designed, for women who look fine but feel frayed.

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Brand Illustration

The Product · the dovae App

Where the brand system becomes a real experience

The app is a between-sessions companion that walks you through one full loop instead of another lonely tracker.

App screens: concept + working prototype, designed solo

Design decisions: progressive disclosure so the app never overwhelms an already-overwhelmed user; illustration to make abstract emotional and bodily states legible; and a warm-but-firm voice that guides without preaching. The whole thing was designed and prototyped solo with an AI-assisted workflow: AI for research, copy, and speed; my taste and a clinician's review for trust.